Tracks

Will.i.am - LEXUS NX

Tracks Lexus NX Bespoke -

For the presentation of a one-off NX styled by Will.I.Am during Paris Fashion Week, we developed this series of images including post-production. The minimalistic backgrounds were build and rendered in CGI and composed with the studio images shot by Daniel Hartz. A set of 15 images was produced within only one week.

The Black Eyed Peas member and Hip-Hop musician Will.i.am said of the project.

"I am honored to be launching my bespoke Lexus NX F Sport in Paris; this car is super fresh and incorporates my personal style". "My point of view is, the best kind of design will encourage other people to interpret that design".

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Post by Michael Schott

founder @ ViewMasterCGI